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Since it opened in 1986, the retail
complex has won countless awards
for marketing, quality, efficiency,
advertising and business enterprise.
Brilliantly researched and designed,
Abu Dhabi Duty Free pioneered the
shop-in-shop concept with branded
corners for various prestigious
international brands such as Gucci,
Versace, Christian Dior, Yves St.Laurent
and many more, their open layouts
making it easy for customers to
browse and choose. There are no
counters, no queues and no aggressive
sales people.
As
for the merchandise, the range is
vast and exciting with gold and
electronic items being the biggest
sellers. Local antiques and souvenirs
are sold here too, sharing the space
with international branded goods,
including watches, fashions, cameras,
toys, perfumes and leathergoods.
Small purchases are equally well
covered- a book to read on the plane,
confectionery to take home to the
children, or necessities like pharmaceuticals
and toiletries, all displayed in
a spectacular setting.
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